GOODORDERING

New at Odissey: Goodordering.
Goodordering is a small independent company run out of a flat on top of a bike shop in Hackney, East London. In 2012 the cycling boom really took off. All sorts of fashionable people joined the revolution, but what lagged behind was the accessories! Identifying a gap in the market for colourful, unisex bike bags, Goodordering was born.
The brand name ‘Goodordering’ comes from the joy and satisfaction of ordering well at a restaurant. Founder and design Jacqui Ma explains: “Our family often went out for meals together and after a very satisfying meal, we would all call out ‘Good ordering!’ to mum. This brand incorporates all the values of family get-togethers and those captured moments of happiness.
The Goodordering customer is at the heart of what keeps Goodordering going. They are fun, busy and like to be organised. They set the trends amongst their pals and are not afraid to stand out.